The design on the shelf displays on which your products will be presented at trade shows, conferences and in stores should be carefully designed to attract attention while effectively conveying key information. Here are a few elements to include on your design.

Key elements of cardboard displays

When designing your cardboard display rack, first of all you need to keep in mind the goal you want to achieve. You certainly want to attract customers' attention and influence their purchase decision, and therefore the graphics should focus on key advertising elements:

  1. Logo and Brand Identity:

    2. Be sure to include your company logo and other brand identity elements prominently. The color scheme and style should be consistent with your overall brand image, making it easy for customers to quickly recognize your company.

  2. Product name:

    3. Clearly highlight the name of the products on display. A clear font and contrast with the background will make this information easily noticeable.

  3. Product images:

    4. Include high-quality photos of the products you are presenting. Well-chosen photos, showing products from different positions or in use, will help customers better understand your offer.

  4. Brief product description:

    5. Add a short, concise description of each product. Avoid overly complicated language and focus on key customer benefits.

Take advantage of important aspects of the purchase decision: price, promotions, ecology.

For modern consumers, conscious choice plays an important role, so it is very important to communicate the most important information about products.

What kind of data to put on the cardboard display rack to provide customers with full transparency?

  1. Price and promotions:

    2. If possible, include the product price and any other promotional information. Customers like to have full information right away, which will make it easier for them to make a purchasing decision.

  2. Information about the environmental aspects of your product:

    3. If your products are eco-friendly or made of environmentally friendly materials, indicate this on the design. Consumers are increasingly interested in making conscious choices, so environmental information can attract their attention.

Communicate with customers through graphics on a cardboard display rack

It is not enough to be noticed, you still need to effectively sustain interest in your brand and products and make them memorable. What aspects of recognition and accessibility should you focus on when creating graphics for a cardboard display rack ?

  1. Contact and social media:

    2. Include contact information and possibly information about your company's social media presence. This will make it easier for customers to contact you and follow news and promotions.

  2. Advertising slogans:

    3. Add short, memorable advertising slogans that highlight the unique features of your products or offers These slogans can act as an additional attention-getter.

As a result, properly designed graphics on cardboard display rack are a key element for effective product presentation, combining attractive design with relevant information for customers, help attract attention and support informed purchasing decisions.